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We cut cost per lead by 38%.
The account looked healthy until lead quality was checked properly.
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Search works better when it filters.
Clarity beats volume.
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We cut cost per lead by 38%.
The account improved when lead quality mattered more than click count.
A smaller audience brought better leads.
Follower count fell, but lead quality improved.
Smaller targeting lifted returns.
Narrower targeting and tighter creative improved the numbers.
Where AI helps. Where it does not.
AI helps most when the rules are clear and people still decide.
We tested 6 sponsorships. Only 2 were worth more spend.
Big audience numbers did not mean the placements were good.
Interactive display that made people pay attention.
One clear interaction turned passive views into better traffic.
We lifted organic leads by 186%.
Traffic was not the answer. Better pages were.
Case references are for learning. Outcomes vary by context.